Direction & design
BRAND STRATEGY & IDENTITY
SHADO eyewear is a start-up eyewear brand from Silicon Valley with an innovative, patented design for ultra-thin sunglasses and a need for a modern brand strategy to attract a younger audience.
MY ROLE
Creative Director
Art Director
Sr. Designer
UX & UI DESIGN
Upon finalizing the brand and Photoshoot, I was entrusted with the task of constructing the e-commerce website, where I made significant contributions in UX and UI design.
MY ROLE
Creative Director
Art Director
Sr. Designer
SOCIAL MEDIA ASSETS
In order to successfully introduce the new brand, it was crucial to develop a collection of social media assets that effectively conveyed the brand's mission and values. The primary objective was to enhance brand recognition, while keeping the strategy and brand values at the forefront.
MY ROLE
Art Director
Social media designer
PHOTOGRAPHY & VIDEO
Following the development of the brand strategy and identity, SHADO entrusted me with the responsibility of overseeing and implementing a captivating photography and video session. I took charge of assembling a talented team, comprising of models, makeup artists, hair stylists, and an additional camera operator for the video component.
MY ROLE
Creative Director
Art Director
Photographer
Video producer
Product photography
Video production