MY ROLE
Creative director
UX designer
UI designer
ABOUT THE PROJECT
SHADO eyewear is a start-up eyewear brand from Silicon Valley with an innovative, patented design for ultra-thin sunglasses and a need for a modern brand strategy to attract a younger audience.
THE CHALLENGE
The patented and innovative design of the product needed to be represented throughout the online presence of the brand. It was important that the brand values of freedom, function, and design were represented throughout the UX and UI design of the e-commerce website.
THE APPROACH
I crafted the entire user experience and user interface design with a minimalist approach first and foremost. The high quality and simplicity of the product design were reflected throughout all of the site's elements - from typography to buttons. The entire customer journey on the e-commerce platform was also built to be completely seamless and hassle-free.
HOME PAGE
PRODUCT PAGE
VARIOUS PAGES
THE RESULTS
BRAND NAME
Name strategy was developed with company's slogan in mind: always with you
IDENTITY
Entire brand identity was crafted with minimalist ideals at its core
VALUES