Lexton McDermontt

MY ROLE

Creative Director
UX Designer

UI Designer

ABOUT THE PROJECT

As a contractor, I served as a Creative Director, collaborating closely with the client to align their website with their brand mission and vision.


As a UX/UI designer, I created a design that resonated with their target audience, ensuring seamless user experience for investors to access vital information. The UI design adhered to Lexton's brand guide while incorporating a modern aesthetic.

The results

MODERN

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I revitalized their outdated website for the present audience with a modern design.

THE UX

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Enhanced UX fostered investor engagement & new collaborations.

THE UI

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One year post redesign, their web conversion surged by 74%.

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