MY ROLE
Creative Director
PR
Photographer
ABOUT THE PROJECT
Allister is an eyewear brand based in South America that creates fashion-forward eyewear. To attract a younger demographic, I titled their new collection "Generation-A" and produced and photographed an influencer collaboration between the brand and Chilean fashion it-girl, Vesta Lugg.
The results
GENERATION-A
Campaign successfully attracted a younger demographic
BELOW BUDGET
I produced the shoot for half of the rate that it would typically cost in CA
AUDIENCE REACH