MY ROLE
Creative director
Social media designer
Photographer
ABOUT THE PROJECT
Allister is a fashion-forward eyewear brand. They wanted to launch and promote a more affordable line of products targeted at a younger demographic that we dubbed "Generation-A".
The challenge
Allister was known for its Luxe line of classically designed sunglasses, which was sold at a high price point. In order to introduce a new collection of affordable and trendy eyewear to a younger demographic, we needed to collaborate with a relevant influencer to create engaging social media content within a tight budget.
The approach
After researching and contracting a relevant fashion influencer, my team and I coordinated a photo and video shoot that would produce engaging social media content and create awareness of the new product line. I was also able to negotiate a trade with the property management teams of the shoot locations so that we could stay on track within the project's budget.
The results
BRAND AWARENESS
2-3x more people recognized the brand throughout the country
SOCIAL MEDIA
Content that was delivered helped grow client's social accounts
BELOW BUDGET