MY ROLE
Creative Director
Photographer
ABOUT THE PROJECT
Allister is an eyewear brand that creates fashion-forward eyewear. While their target audience is based in LATAM, the client wanted to expand their market internationally and needed to cultivate brand awareness specific to the US.
The results
NEW MARKET REACHED
The photographic art direction helped the brand reach the US market
A NEW COLLECTION
This campaign launched a new collection category called LUXE
LA GLAM