MY ROLE

Creative Director

Brand designer

ABOUT THE PROJECT

As a creative director, I successfully rebranded a Fintech company, encompassing everything from brand strategy to brand identity design. I led a talented team of designers and copywriters, while also collaborating closely with key stakeholders, including the CMO and CEO.

Brand

foundation

Mission statement

Vision statement

Core values

Brand values

Value proposition

Verbal
Identity

Verbal & visual synergy

Brand personality

Tone of voice

Our principles

Shape
concepts

This design combines geometric and organic shapes with Earth macro imagery to convey Finfare's core values, highlighting growth, empowerment, resilience, and transparency.

Shapes

with masked images

These masked shapes incorporate natural elements to represent Finfare's products and their

key benefits.